- Type Branding
- Services Graphics
- Awards American Advertising Federation of the Greater Lehigh Valley

The Challenge
Years before the federal government declared a war on drugs, Richard S. Csandl opened the first rehab center in Allentown, Pa. Known as the region’s father of drug rehabilitation, Csandl saved lives, rebuilt families and trained more than 100 of the area’s drug counselors. Csandl’s efforts grew into Treatment Trends, Inc., a private, non-profit 501(c)(3) corporation, which operates multiple programs and facilities aimed at helping individuals sustain recovery. In 2022, Treatment Trends marked its 50th year with an ambitious plan to align goals and leadership for its next 50 years.


Our Approach
Treatment Trends sought a rebranding to establish its professionalism as an industry leader, communicate the diversity of its services and battle social stigmas around rehabilitation. The history of its old logo is lost to time, but the mark eludes to elements of nature and has a vaguely Native American influence. The company also identified language in its tagline that is outdated for a modern view of treatment, creating a contradiction with its services.

Design Research
Research, exploration and conversation provided critical guidance for the rebrand. A conceptual mood board helped artistically express intangible emotional descriptors and led to a broader discussion on brand needs. A botanical theme with tactile visuals and bold, modern shapes best evoked the transformative process of recovery while providing a sense of grounding stability to the viewer.
Design Solution
Sustained recovery is found through a continuum of care at different stages which made TTI facility identities just as important as the parent logo. In the TTI icon, the jot changes to reflect the level of care offered through the continuum. In addition to the logos, a secondary mark was created to communicate this continuum of care. Each layered shape serves as a level of care, positioned in a way where the progression is imperfect and fluid rather than linear and absolute. This brings awareness to the idea that a client can enter into the continuum at any level and move through it at their personal journey.

alloy_5
May 8
Always building—spaces, culture, and a little friendly competition.
Construction is underway at our Allentown office, but we’re not letting that get in the way of a little fun.
Dust, drills, and cornhole—just another day with the #5gang.
#Alloy5 #AllentownOffice #AlwaysBuilding #WorkInProgress #OfficeCulture #DesignInProgress #CoachMark #cornholechamps #Surfside #BigAl ...
alloy_5
Apr 10
Snacks, swivel chairs and sketching // Calypso Elementary School`s Curious Cougars program brings third graders on field trips to local businesses for hands-on learning. We drank apple juice, ate snacks and talked about design before hitting the Vault to create and present sketches. Thank you for the visit, Cougars, we`ll see you in the neighborhood. •
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• #5gang #fieldtrip #thirdgrade #architecture #architects #designers #officelife #snacks #swivelchairs #sketches #littlediggers #eachoneteachone #communityconnection #didyoucutthatapplejuice #bethlehempa #lehighvalleypa #westsidebestside ...
alloy_5
Mar 9
Heart of the Valley // Our friends at @allentowncitypa asked us to create a collectible for their @saquon celebration. We cooked up these limited edition trading cards featuring an iconic image from @sfdigitals. The event benefited @masbfoundation Saquon’s nonprofit dedicated to empowering underserved youth. Congrats to the Super Bowl champ on an incredible season and thanks for celebrating with us in @lehighvalleypa. #5gang #graphicdesign #designers #tradingcards #cardcollector #gemmint10 #philadelphiaeagles #gobirds #superbowllix #weare #keytothecity #allentownpa #lehighvalleypa ...
alloy_5
Jan 20
Can you DIG it? // Design Integration Group sessions bring architects and designers together to sketch, discuss and plan. Today`s topic is Easton Area High School. #5gang #architects #designers #architecture #archilife #officelife #design #sketching #redrovers #lehighvalleypa #snowday #inthevault ...
alloy_5
Dec 23
“For it is plain as anyone can see, we’re simply meant to be.” // We carried the spirit of Halloween Town straight into Christmas this year and celebrated our offices in Bethlehem and Allentown. Happy holidays from your friends at Alloy5 💚
#5gang #bethlehempa #christmascityusa #happyholidays #nightmarebeforechristmas #goodbyelila ...