- Type Branding
- Services Graphics

The Challenge
Learn, lead, achieve, succeed. Taken from the district’s mission statement the four words have become a motto for Dallas School District. Teachers and staff are driven to provide excellence in education to inspire all of the district’s 2,700 students. As the district worked on making improvements, they saw an opportunity for branding to improve as well.

Our Approach
The motto, mission statement and accompanying vision statement were created during Dallas’s annual comprehensive planning process – a collaborative effort amongst 25 members of the administration, faculty, and stakeholders. With the release of the plan, Dallas saw an opportunity to rebrand the district and help communicate its vision to the public.

Design Solution
The new logo consists of a collegiate-style, three-dimensional D in the district’s signature Carolina blue sitting against a light gray mountain silhouette as a nod to the Back Mountain region of Luzerne County. A logo package of 11 assets includes a seal and variants for letterhead, business cards and a variety of print and web applications.


alloy_5
Apr 10
Snacks, swivel chairs and sketching // Calypso Elementary School`s Curious Cougars program brings third graders on field trips to local businesses for hands-on learning. We drank apple juice, ate snacks and talked about design before hitting the Vault to create and present sketches. Thank you for the visit, Cougars, we`ll see you in the neighborhood. •
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• #5gang #fieldtrip #thirdgrade #architecture #architects #designers #officelife #snacks #swivelchairs #sketches #littlediggers #eachoneteachone #communityconnection #didyoucutthatapplejuice #bethlehempa #lehighvalleypa #westsidebestside ...
alloy_5
Mar 9
Heart of the Valley // Our friends at @allentowncitypa asked us to create a collectible for their @saquon celebration. We cooked up these limited edition trading cards featuring an iconic image from @sfdigitals. The event benefited @masbfoundation Saquon’s nonprofit dedicated to empowering underserved youth. Congrats to the Super Bowl champ on an incredible season and thanks for celebrating with us in @lehighvalleypa. #5gang #graphicdesign #designers #tradingcards #cardcollector #gemmint10 #philadelphiaeagles #gobirds #superbowllix #weare #keytothecity #allentownpa #lehighvalleypa ...
alloy_5
Jan 20
Can you DIG it? // Design Integration Group sessions bring architects and designers together to sketch, discuss and plan. Today`s topic is Easton Area High School. #5gang #architects #designers #architecture #archilife #officelife #design #sketching #redrovers #lehighvalleypa #snowday #inthevault ...
alloy_5
Dec 23
“For it is plain as anyone can see, we’re simply meant to be.” // We carried the spirit of Halloween Town straight into Christmas this year and celebrated our offices in Bethlehem and Allentown. Happy holidays from your friends at Alloy5 💚
#5gang #bethlehempa #christmascityusa #happyholidays #nightmarebeforechristmas #goodbyelila ...
alloy_5
Dec 20
We might see a white Christmas this year, but it`s always green and bright for the Gang. Happy holidays from all of us to all of you 💚 #5gang #bethlehempa #christmascityusa #happyholidays #snowday #mostlikelyto #bowlingchampions #darkmarkera #goodbyelila #timetobuystockinsportsillustrated ...