- Type Branding
- Services Graphics

The Challenge
Learn, lead, achieve, succeed. Taken from the district’s mission statement the four words have become a motto for Dallas School District. Teachers and staff are driven to provide excellence in education to inspire all of the district’s 2,700 students. As the district worked on making improvements, they saw an opportunity for branding to improve as well.

Our Approach
The motto, mission statement and accompanying vision statement were created during Dallas’s annual comprehensive planning process – a collaborative effort amongst 25 members of the administration, faculty, and stakeholders. With the release of the plan, Dallas saw an opportunity to rebrand the district and help communicate its vision to the public.

Design Solution
The new logo consists of a collegiate-style, three-dimensional D in the district’s signature Carolina blue sitting against a light gray mountain silhouette as a nod to the Back Mountain region of Luzerne County. A logo package of 11 assets includes a seal and variants for letterhead, business cards and a variety of print and web applications.


alloy_5
Sep 1
So, how was your summer? // The Gang’s been working on a basement renovation to create more office and collaborative space at our Drafthouse headquarters. •
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• #5gang #architects #officedesign #constructionupdate #adaptivereuse #thedrafthouse #thevault #westsidebestside #bethlehempa #lehighvalley #lvmadepossible #keystonesummer #itskaraoke #itsnotkaraokeitssingingoutloud #closingtime #theyhavesouphere ...
alloy_5
Aug 4
Happy Musikfest, Bethlehem 🍺🎶🎪 We’re here to pour your beer at the @g_eazy show on Saturday. See you out there 💚 #5gang #musikfest #geazy #bethlehempa #lehighvalley #volunteer #community #loveyourcity #ogt #happybirthdayrandy ...
alloy_5
Jun 10
Celebrating the last day of school with a construction visit to the new Palmer Elementary •
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• #5gang #eastonareasd #palmerelementaryschool #lehighvalleypa #lvmadepossible #construction #architecture #designers #lastdayofschool #fieldtrip #alwaysalignyourjoints #itscalledoutonthespecs ...
alloy_5
Jun 2
Soft launching our summer look // Meet the gang, view our work and more at the brand new alloy5.com 🤝 to our friends @3seedmarketing for web development. Link in bio.
#5gang #architects #archilove #officelife #architecture #interiors #graphics #design #websites #freshlook #thisiswhatyousignedupfor #lvmadepossible #lehighvalley #bethlehempa #westsidebestside #hags #whatsthefivestandfor #oxfordcommas #itsgiving #alumniandcontributors #trojanpack #linkinbio #dotcom ...
alloy_5
May 30
5Gang (Taylor’s Version) ⚡️💚🪩
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#5gang #designer #weekendvibes #karma #TSErasTour #taylorswift #swiftie #glitter #dressforwar #letthegamesbegin #summer ...