Nestled against the banks of the Susquehanna River, Berwick is a small borough of 10,000 people known for championship high school football and charming Christmas decorations. On the heels of a successful comprehensive downtown revitalization study, the borough and Berwick: The Next Step, sought a firm to develop a marketing strategy, resources, and assets to promote the community’s healthy side.

Alloy5 teamed with Hailstone Economic, a multi-disciplinary development consulting firm, to create a community-wide challenge that encourages residents and visitors to explore Berwick’s nature trails, local restaurants, fitness opportunities and community events. The campaign is for all ages and encourages participation by awarding badges to earn the ultimate Health Ambassador title.

The final branding package consisted of a logo, five badges incorporating custom icons, an asset library of free stock photography, and a full style guide with fonts, colors and usage. This package was delivered via Google Drive, allowing multiple campaign participants to have equal access to assets. Alloy5 also provided training in Canva, a free online graphic design software, and advised the team on social media strategy.