- Type Branding
- Services Graphics

The Challenge
Nestled against the banks of the Susquehanna River, Berwick is a small borough of 10,000 people known for championship high school football and charming Christmas decorations. On the heels of a successful comprehensive downtown revitalization study, the borough and Berwick: The Next Step, sought a firm to develop a marketing strategy, resources, and assets to promote the community’s healthy side.

Our Approach
Alloy5 teamed with Hailstone Economic, a multi-disciplinary development consulting firm, to create a community-wide challenge that encourages residents and visitors to explore Berwick’s nature trails, local restaurants, fitness opportunities and community events. The campaign is for all ages and encourages participation by awarding badges to earn the ultimate Health Ambassador title.

Design Solution
The final branding package consisted of a logo, five badges incorporating custom icons, an asset library of free stock photography, and a full style guide with fonts, colors and usage. This package was delivered via Google Drive, allowing multiple campaign participants to have equal access to assets. Alloy5 also provided training in Canva, a free online graphic design software, and advised the team on social media strategy.
alloy_5
Apr 10
Snacks, swivel chairs and sketching // Calypso Elementary School`s Curious Cougars program brings third graders on field trips to local businesses for hands-on learning. We drank apple juice, ate snacks and talked about design before hitting the Vault to create and present sketches. Thank you for the visit, Cougars, we`ll see you in the neighborhood. •
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• #5gang #fieldtrip #thirdgrade #architecture #architects #designers #officelife #snacks #swivelchairs #sketches #littlediggers #eachoneteachone #communityconnection #didyoucutthatapplejuice #bethlehempa #lehighvalleypa #westsidebestside ...
alloy_5
Mar 9
Heart of the Valley // Our friends at @allentowncitypa asked us to create a collectible for their @saquon celebration. We cooked up these limited edition trading cards featuring an iconic image from @sfdigitals. The event benefited @masbfoundation Saquon’s nonprofit dedicated to empowering underserved youth. Congrats to the Super Bowl champ on an incredible season and thanks for celebrating with us in @lehighvalleypa. #5gang #graphicdesign #designers #tradingcards #cardcollector #gemmint10 #philadelphiaeagles #gobirds #superbowllix #weare #keytothecity #allentownpa #lehighvalleypa ...
alloy_5
Jan 20
Can you DIG it? // Design Integration Group sessions bring architects and designers together to sketch, discuss and plan. Today`s topic is Easton Area High School. #5gang #architects #designers #architecture #archilife #officelife #design #sketching #redrovers #lehighvalleypa #snowday #inthevault ...
alloy_5
Dec 23
“For it is plain as anyone can see, we’re simply meant to be.” // We carried the spirit of Halloween Town straight into Christmas this year and celebrated our offices in Bethlehem and Allentown. Happy holidays from your friends at Alloy5 💚
#5gang #bethlehempa #christmascityusa #happyholidays #nightmarebeforechristmas #goodbyelila ...
alloy_5
Dec 20
We might see a white Christmas this year, but it`s always green and bright for the Gang. Happy holidays from all of us to all of you 💚 #5gang #bethlehempa #christmascityusa #happyholidays #snowday #mostlikelyto #bowlingchampions #darkmarkera #goodbyelila #timetobuystockinsportsillustrated ...