Bekah Rusnock is an internationally published, award-winning writer with a background in journalism. She is an expert in social media and specializes in creating engaging content that spreads virally. Rusnock operates the popular Instagram account IGbethlehem, which features photographs and videos captured exclusively on an iPhone. The account has more than 27,000 followers. Bekah’s work has been featured on Buzzfeed, where it was viewed over 150,000 times. She was featured in Fig magazine and has lectured at events hosted by Historic Bethlehem Partnership, Lehigh University, and Penn State. While employed by the City of Bethlehem, Rusnock used her media experience to improve the City’s reputation and develop its brand as a home for young, talented, and creative entrepreneurs, a campaign that was integral to the city’s economic development. Bekah also implemented the City’s Enterprise Zone program and managed a $1 million revolving loan fund. She oversaw the development of Pi: Partnership for Innovation, an adaptive reuse project which created a technology center in a 100-year-old silk mill. Bekah is an excellent written and oral communicator and is proficient in the AP Stylebook used by major media outlets around the world. She sits on the board of directors for Bethlehem Chamber of Commerce and Treatment Trends Inc., chairs Southside’s Tomorrow Communication & Connectivity Committee, as well as serves on ArtsQuest’s Communication & PR Committee and Historic Bethlehem Museums & Sites Collections and Programming Committee.
Bachelor of Arts in Journalism, Susquehanna University